Search Engine Optimization is a way to reach to your customer. It’s all about gaining high rank in search pages. You can easily track your progress by knowing few rules about the SEO. Following are the few basics of search engine optimization.

In house Link Structure:
The vital tool which is often overlooked is Link exchange within the website. You must have a clear link structure in every page so that it will make easier for search engine crawlers to read every single page of your website. Following are some points regarding the search crawler which you should consider before your website optimization.
1. Prepare your text in HTML coding.
2. For your text don’t make use of JavaScript of Flash.
3. Must have clear linking in web pages.
4. Within the website every page should be connected well, so that it will easier for the crawlers to navigate and read each page.

Link Text:
In Search Engine optimization Link text is one of the most important elements. You should have a proper text for that particular link. If you make use of search term in your link text then it becomes easier for search engines to index your links.

Other Important elements:
The Title Tag:
To acquire a good search engine Page rank, Title tags are the best tool. Title tag is the sentence or words that are visible on the top bar of the web browser. Title tags help search engines to know about your website. Pay attention to Title tags.

The Description Tag:
With the help of description tag you get the description of any  term that you search on the search pages. Your description text should have a clear description of your website. Include few keywords in your description tag, so that it can make your description easy to understand and increase your keyword density.

The Keywords Tag:
Keywords tag should be carefully handled.Dont overload it with many keywords. Many people include different spellings of one keyword in keyword tags avoid this.

Heading Tags:
Headings Tags can be crafted in different sizes, more the size more the attention it receives. These should be written in proper size to give a distinguished look.

Bold Text:
Bold text attract the attention of the visitors and search engines. Words written in bold are supposed to get more attention than others.

Text:
Make your text keyword rich. You can increase your keyword density within the page by using your keywords in your website content. Make sensible sentences using your keywords, just to increase your keyword density don’t make illogical sentence.

Alt Text:
Alt Text is the alternative text which appears when you move your mouse on any image, animation or applet. Use your important keywords in Alt Text. This can help you increase your keywords density.