Search Engine Optimization Methods

SEO process is done in order to get high ranking in major search engines. Web masters apply various techniques to get the top position in the search engine. Sometimes webmasters applies the unethical way like keyword stuffing in web pages. But it can be harmful as search engines have powerful algorithm that identifies the wrong SEO techniques and can take action against the site and/or site owner.

Following are search engine optimization methods:

Getting indexed in search engine:

1. Major search engines like Google, Yahoo, Bing, use crawlers or spiders to find pages for their algorithmic search results.
2. The pages those are linked from other search engine indexed pages need not to be submitted because they are found automatically.
3. Some search engine like Yahoo, applies a paid submission service that guarantee crawling a web page or site for a certain fee or cost per click. Though such programs guarantee inclusion of website or page in the database but do not guarantee specific ranking in the search engines.
4. Two major directory i.e. Yahoo directory and open directory project both require manual submission and human editorial review of website or page for indexing a web page or web site in search engine.
5. Google offers Google webmaster tools, for which an XML sitemap feed can be created and submitted for free to ensure that all pages are found, especially those pages that are not found by automatically following links.

Preventing crawling:

1. To avoid unwanted contents in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.
2. Also, a page can be excluded from search engine’s database by using a Meta tag specific to robots.
3. When search engine visits a site, it first crawls robots.txt file located in the root directory.
4. The robots.txt file is then parsed and crawlers understands which page not to be crawled.
5. As a search engine crawler can keep a cached copy of this file, so webmaster can select the proper pages that he doesn’t want to get crawled. It can include login specific pages like shopping carts and user-specific contents like search results from internal searches.

Increasing prominence:

Various methods can be applied for high ranking of webpage in the search results.

1. Cross linking:
   Cross linking between pages of the same website to provide more links to important pages may improve its visibility.
   
   
2. Content writing:
   Content writing with frequently used keyword phrase help to increase targeted traffic.
   
   
3. Adding relevant keywords, title tag and Meta description to web pages improves the relevancy of site’s search listing results in the increase in traffic.
   
   
4. URL normalization:
   URL normalization of web pages accessible by multiple URLs, using canonical Meta tag by 301 redirects helps in linking to different versions of the URL. It increases the link popularity of a page.

Our SEO experts do the apply following techniques to bring best SEO result:

1. Title tag
2. Meta description tag
3. Anchor tag or URL-Anchor text
4. Finding backlinks, I.e. the links that vote for your site
5. Checking indexed pages
6. Checking Google cache
7. Finding associated keywords
8. Finding titled keywords
9. Promoting a site to increase the number of backlinks or inbound links
10. Use site stats and traffic logs to confirm the rise in your keyword ranking.
11. Optimize for Google for maximum effect.

Infoways Web Technologies is well experienced in SEO services that place you at high position in the major search engines and also in the business market.