SEO Process

Infoways Web Technologies use SEO (Search Engine Optimization) for ranking your website at the top position in the major search engines such as Google, Yahoo and so on and make you visible to your target audience on the Internet. Our SEO professionals give you guaranteed top 10 search engine ranking on Google, Yahoo and MSN.

Our search processes are designed according to Google SEO guidelines and white hat SEO techniques. Our SEO methodology includes research on SEO campaign and result oriented SEO strategy.

SEO experts in Infoways Web Technologies apply following steps for SEO of your website:

1. Understanding website architecture
2. Formulating the SEO strategy
3. Implementation
4. Analytics – campaign monitoring and tweaking

Understanding website architecture:

1. Our SEO experts understand website architecture completely before starting search engine optimization. SEO process proceeds on the basis of following key elements.
2. Seed keyword analysis:
   Seeds are keywords that define the basic theme of the campaign and are at the top in the keyword value pyramid. By using these keywords competitors are identified (Approximately 5 competitors) across the web, through all major search engines. These competitors are evaluated by using various analytic metrics to understand their strength and pitfalls in terms of on-page and off-page optimization.
3. Competitor analysis metric:
   Competitor analysis metrics are planned to help you interpret your competitor’s search engine optimization strategy.
   
   1. Basically there are two types of page optimization metrics as follows:
   On-page optimization metrics:
   Website information architecture
   Internal navigation architecture
   Page layout analysis
   Meta tags analysis
   
   2. Off-page optimization metrics:
   Link popularity analysis on major search engines
   Off-page competitor strategy analysis
   
   
4. Self comparative analysis:
   We make you aware of your place in the competition compared to your competitors. 

Formulating the SEO strategy:

On the basis of above comparative study, we apply the SEO strategy in terms of on-page and off-page and check that how your website can be placed at the top position in search engine ranking. Our SEO strategy uses Google SEO guidelines and white hat SEO techniques to attain high ranking.

Implementation:

After deriving search engine optimization strategy, proper implementation is important.
On-page website optimization is based on following factors:

1. Initial website analysis and research
2. Advance keyword research
3. Website architecture
4. Website structure optimization
5. Titles and Meta tags optimization
6. Content optimization
7. Optimization of HTML source code
8. W3C validations for home page
9. Images optimization
10. RSS feed integration
11. Google sitemap creation and submission
12. Google analytics setup

Off-page website optimization is based on following factors:

1. Link Building(One-way/reciprocal)
2. Directory submission(Free/paid)
3. Article creation and syndication
4. Forum and blog posting
5. Blog reviews
6. Hosted marketing pages
7. Press release creation and distribution
8. Social media optimization
9. Social bookmarking

Analytics- campaign monitoring and tweaking

After deciding targets and implementation stage of SEO process, website gives you better performance in case of SERP rankings, click-through rates, website usability and conversion rates. You can compile report about your website performance based on traffic and conversion perspective using a combination of web analytics.
The enterprise class web analytics solution provides you:

1. Details of your website traffic
2. Marketing effectiveness of your website
3. You can analyze your traffic data
   

Infoways Web Technologies is a professional SEO company offers affordable solution

SEO is a process that increases the visibility of your website in the search engine by organic or algorithmic search result. Our experienced experts give you qualitative SEO services. Combine effect of our SEO services and LSI (Latent Semantic Indexing) helps you to achieve your Internet marketing/ SEO objectives within short period.

Infoways Web Technologies, offer you affordable and best SEO to your business applications. So, make your business successful with our qualitative and result oriented SEO services.