Search Engine Optimization Techniques

Search engine optimization techniques are broadly classified in two categories:

1. White hat SEO techniques:
   These are the techniques that follows the search engine guidelines and involves no deception. Here contents are written for users instead of search engines and then contents are made easily accessible to spiders. It promotes accessibility.
   
   
2. Black hat SEO techniques:
   These techniques try to improve the rankings in unethical way that are not approved by search engines. It is also known as spamdexing and applies methods like link farms, keyword stuffing, cloaking and article spinning. It degrade the relevance of search result and the user experience of search engines. Search engines searches such site and remove them from their indices.

Spamming SEO methods should avoid in SEO process, which are as follows:

1. Automatically created ‘doorway’ pages
2. False redirects and cloaking
3. Keyword loading
4. Hidden links or hidden text
5. Pages stuffed with irrelevant keywords
6. Duplicate content on several pages
7. Intentional misspelling of certain popular keywords and web site names
8. Centralized or unrelated link farms
9. Similar techniques that try to fool the search engines.

Search engine may penalize the sites which are using black hat techniques for SEO process either by reducing their rankings or eliminating their listings from their databases. These penalties can be applied either automatically by search engine’s algorithm or by manual site review.

Infoways Web Technologies applies white hat SEO techniques to make you visible at the higher position in the major search engines such as Google, Yahoo and so on.