Rich media ads, as the name suggests, are an amalgamation of rich media viz. text, images, audio, video, animations, or others.

These ads are dynamic in style and can mold as per the users’ on-screen / on-device movements. The intent is to make ads more interactive and deliver better user experience.

In layman’s language, you can think of these ads as a one-size-fits-all or one-ad-serves-all solution. Rich media ads are like visualizations brought to life.

Try imagining a banner having a static background and dynamic foreground behaving as per your on-screen movements. Sounds fascinating? I think so.